3 Ways Neuromarketing Can Help Marketers

April 14, 2017

 

Neuromarketing Versus Marketing

 

Marketing: It is a field devoted to influence people to like things/products/services…. I hope it makes sense. And ultimately it targets audience to buy the product/services. Including things which they need and also which they may not needed. So, everyone tries to influence people brains now and always.

 

Neuromarketing: It is a new way to measure whether and how marketing/ marketing campaigns are performing. Neuromarketers believe it’s a better way to measure marketing because it’s based on a more realistic understanding of how consumer’s brains operate.

 

So, if you believe that influencing brains is a bad thing, then, in our opinion, your complaint is with marketing, not with neuromarketing. 

 

 

Now let’s look into the 3 Major Ways Neuromarketing can help marketers to understand consumer behavior better.

 

1. It Can tell marketers what’s going on in people’s brain while they are experiencing a marketing stimulus.

 

2. It Can tell marketers how brains react to marketing stimuli presented in different situations, contexts and designs.                          

 

For example,

  • Seeing you add all alone or seeing your ad beside your competitor’s products ad

  • At different pricing points

  • In a store versus in online

  • Using different colors/fonts/text placements

3. It can tell marketers how brains translate those reactions into consumer decisions and behaviors. For example, how a customer decides to buy a product/service or switching loyalty to a new brand.

 

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