Neuromarketing Versus Marketing
Marketing: It is a field devoted to influence people to like things/products/services…. I hope it makes sense. And ultimately it targets audience to buy the product/services. Including things which they need and also which they may not needed. So, everyone tries to influence people brains now and always.
Neuromarketing: It is a new way to measure whether and how marketing/ marketing campaigns are performing. Neuromarketers believe it’s a better way to measure marketing because it’s based on a more realistic understanding of how consumer’s brains operate.
So, if you believe that influencing brains is a bad thing, then, in our opinion, your complaint is with marketing, not with neuromarketing.
Now let’s look into the 3 Major Ways Neuromarketing can help marketers to understand consumer behavior better.
1. It Can tell marketers what’s going on in people’s brain while they are experiencing a marketing stimulus.
2. It Can tell marketers how brains react to marketing stimuli presented in different situations, contexts and designs.
Seeing you add all alone or seeing your ad beside your competitor’s products ad
At different pricing points
In a store versus in online
Using different colors/fonts/text placements
3. It can tell marketers how brains translate those reactions into consumer decisions and behaviors. For example, how a customer decides to buy a product/service or switching loyalty to a new brand.