Today’s world has an eminent bridge to close all those gaps that once separated customers from brands. ‘Technology’ is what we are talking about. Once advertisements were the sole chariots to grab a customer, but now the choice has expanded beyond our imagination. Each and every piece of technology we use today hold the potential capability to lure in business. When this technology, embraced with some fool-proof strategies, marketing is more like butter. Each and every customer needs something that can benefit them on or the other way. That’s the reason why discount coupons are so successful in online shopping. The art of pricing needs a next level upgrade in order to devise needle precision tactic which should make the customer feel secure as well generate business.
The torch of technology
One way to close the gap is by utilizing the existing technological platform. In earlier days, marketing was more like enticing in customers, but now it’s a multitude arena with lot competitors and lots of doors. Choosing the right one can’t be left to the luck of trial and error, instead, the anticipating abilities should be used.
Say for instances, in the 90’s if a person wants to buy a television he/she would make a wish list based on two factors. One would be based on the level advertisement they exert and other based on the acquaintance suggestion. If both route to one name, then it’s a sure business. But in 2016, the purchase is subjected to many factors. The same person would first post a status on social media to gather all-round opinions. The next step would be peer reviews that are unsparingly available on the internet. Watching comparison videos might be next step if the person needs further clarification. The last bridge might be influenced by friends, relatives etc. Here, advertisement plays a separate realm in imparting influence on a customer joined hands with these technologies so far mentioned. So, utilize all possible technology to scribe the brand in the heart of a person!
Though this is a goodwill promotion factor, customer handling has a lot to with closing the brand gap. The level of preference a person receive from a brand would satisfy their choice, thereby becoming indirect brand promoters. The equality is one factor that should be austerely upheld in this area. No matter who the customer is, irrespective of all other social and personal norms if they receive the support from the company, then it’s a quill of loyalty!
Seasonal Campaigns would be one good choice which can enlighten both customers and marketing team about the list of requirement. Positioning such a camping would help the brand, walk into the depth of lives thereby gathering more information on customer’s attitude towards the brand, which would help the company devise newer strategies. According to a recent survey, it was proved that many statistical numbers regarding market assertions were wrong. It also suggests that unrestricted customer interaction is much required in order to enhance both business and brand name!