Have you started preparing your business for this holiday season, if you haven't started preparing then you’re missing out valuable sales opportunities and there is no time to wait anymore, this is the ideal time to start with creating your holiday season marketing campaigns.
Every holiday Season is a popular time to market your business/brand/product, so it’s very important to put a lot of thought and efforts in creating and executing your holiday marketing campaigns. Numerous customers begin their shopping well before and will spend a lot during these holiday season, thus your primary focus should be to get your customers to spend with you and not your competitors. To make this holiday season your best one yet,
Here are the 7 marketing tips you can check out and start creating your holiday season marketing campaigns to standout in crowd Like Never Before.
Get Set with Proper Message: Holiday Season is not the time to send out an everyday message. Be very particular on what message you are going to send to the audience for this holiday season.
For an instant taking an example, you have a restaurant business and you need to promote it for this holiday season, so your message would be relevant to this holiday season - the message might be that they’re encouraging you to spend time with your loved ones and share a meal in their restaurant. This message has authenticity because they’re in the business of making moments for people to relax and gather and celebrate.
Personalize each Campaign: Even the best content can be seen as ‘spammy’ if it’s outside the interest area of an individual. Appealing to customers based on what they're interested in right now is the initial success of your holiday season marketing campaign, and to do that, you need to build in contextual data. Make the customers feel that this offer is personalized only to them. And more over fellow them, trigger them but do miss any opportunity to convert the interest into sales, so use ZMOT technique to reach the right audience at the right place and at right time.
Tell a Story: Tell a story with touching message that resonate on a particular occasion which will help you to educate your prospects about the bond you are holding with the existing customers.
Visual Treat: Visuals/Videos provide an unrivalled means of telling a story, educating and entertaining. Visual content continues to grow in popularity, now seeing is understanding. So, tell you story with more visual content.
Celebrate those Festive Feelings: People assume that their purchase decision-making is purely rational, but the truth is all people make decisions emotionally before judging them rationally. So, to create a successful holiday marketing campaign, you should focus on crease an emotionally driven campaign. Focus on the feelings that fit the festive season and make it as celebrations.
Element of Surprise: People like to make big deals in every holiday season, so people will expect the offers wall before and start deciding on taking purchase decisions. So, if you can create an element of surprise with an unexpected personalized offer. You can easily convert your prospects.
Integrate Different Channel: Multi-channel marketing is very crucial to trigger audience minds with emotional message and offers you are giving this holiday season. So, create a consistent user experience (in terms of emotional appeal or offers or campaign message) regardless of which channels your customers are using.
How are you planning to create this holiday season marketing campaign? Share your thoughts in the comments section below.
The Important point is never forget that in the event that you are not doing it, your competitors are doing it. Don’t worry, the team at AICelluloids is cheerful to help you always – don’t hesitate to contact us and tell what you require. The advertising strategists at AICelluloids would be gotten a kick out of banding together with you to beat the competition and make you standout in crowd.